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BAGGU creates products to have long, useful lives.

BAGGU started in 2007 because they wanted a reusable bag that was functional, affordable and nice-looking, so they decided to make one. The result was the Standard Baggu: based on the construction of a plastic shopping bag, made from lightweight ripstop nylon, and built to hold 2-3 times as much as a disposable grocery bag.

BAGGU is now a team of 50 and actively growing. Their original creative team still leads the company, and they design everything, including the original prints, in their sun-filled San Francisco studio. 

"We design to minimize waste, use sustainable materials, and have a long-standing partnership with our manufacturer in China, who is committed to ethical and environmentally responsible practices."



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